Beautyworld Tashkent 2026: The International Beauty Industry Comes Together in Uzbekistan
From November 19 to 21, 2026, Tashkent will once again become a hub for the international beauty industry. The Beautyworld Tashkent exhibition will bring together cosmetics manufacturers, professional equipment suppliers, aesthetic medicine professionals, distributors, and beauty industry specialists. This year, the organizers are expanding the business and educational programs, with Beauty Pro Day, dedicated to permanent makeup and cosmetology, among the special events.
From an International Brand to a Regional Industry Platform
The history of Beautyworld in Uzbekistan began in November 2024, when the exhibition was held in Tashkent for the first time under license from Messe Frankfurt, one of the world's largest trade fair organizers. The event became part of the international Beautyworld network, connecting beauty industry professionals across different countries.
Beautyworld Central Asia 2025 Photo Gallery: Exhibition, Exhibitors, and Visitors in Tashkent.
The exhibition's launch reflected growing interest in Central Asia's beauty market. According to the organizers, Uzbekistan is home to more than 10,000 beauty salons, spas, and wellness centers, as well as approximately 5,000 retail stores and online marketplaces. The expansion of professional beauty services and increasing demand for cosmetic products are creating new opportunities for international manufacturers.
By 2025, the exhibition had already demonstrated significant international reach. According to official figures provided by the organizers, Beautyworld brought together 130 companies from 15 countries and more than 4,000 visitors from 40 countries. The exhibition featured four national pavilions, while 38.2% of visitors came from abroad.
The professional profile of the audience was particularly noteworthy: 27.8% of visitors were company executives, while another 26.2% represented purchasing departments. These figures highlight the exhibition's role not only as a platform for discovering products but also as a venue for direct engagement between manufacturers and potential business partners.
Opening of Beautyworld Central Asia 2025: Official Ceremony, Speeches, and Exhibition Guests.
Beautyworld Tashkent 2026: New Brands and Opportunities
In 2026, the exhibition will be held under the name Beautyworld Tashkent, aligning with the unified branding of Messe Frankfurt's international exhibition network. The organizers are expanding the event's scope, placing greater emphasis on aesthetic and device-based cosmetology, natural cosmetics, professional equipment, packaging, and ingredients.
Confirmed exhibitors include Italian companies Rhea Cosmetics, Intercosmetics Milano, Orising, and Holiday Depilatori, Polish companies Barwa and Europe Distribution Group, Bulgarian company Chimatech, as well as businesses from South Korea, Japan, the UAE, Saudi Arabia, and other countries.
One of the key priorities will be the expansion of the B2B program. The organizers are planning pre-arranged meetings between manufacturers, distributors, retail representatives, and beauty salon owners. This format allows companies to go beyond product presentations and engage directly in discussions about potential partnerships and opportunities to enter new markets.
Beautyworld Central Asia 2025: business meetings, networking, and international cooperation. Beautyworld Central Asia 2025: business meetings, networking, and international cooperation. Beautyworld Central Asia 2025: business meetings, networking, and international cooperation. Beautyworld Central Asia 2025: business meetings, networking, and international cooperation. Beautyworld Central Asia 2025: business meetings, networking, and international cooperation. Beautyworld Central Asia 2025: business meetings, networking, and international cooperation.
Beauty Pro Day: Permanent Makeup, Cosmetology, and Emerging Technologies
A special highlight of the professional program will be Beauty Pro Day, taking place on November 20, 2026, from 11:00 AM to 3:00 PM at the CAEx exhibition center.
Dedicated to permanent makeup and cosmetology, the event will feature presentations by international experts, live masterclasses, and introductions to modern technologies.
The announced speakers include Zara Yuldasheva, Zarina Shamsiddinova, Dina Telesh, and Olga Yakovleva. The program is designed for practicing professionals seeking to refine their skills, explore new approaches, and exchange professional knowledge and experience.
For permanent makeup artists and aesthetic cosmetology professionals, Beauty Pro Day will offer an opportunity to learn from fellow practitioners, discuss current industry trends, and attend live demonstrations as part of an international exhibition.
Beyond this special program, Beautyworld Tashkent 2026 will feature new product presentations and educational events covering skincare, haircare, nail services, and beauty salon business development.
Beautyworld Central Asia 2025: Brands, Live Professional Demonstrations, and Exhibitors.
Why Central Asia Is Attracting International Beauty Brands
Manufacturers' growing interest in Uzbekistan is driven by more than rising consumer demand. Tashkent is strengthening its position as a hub for companies seeking to expand their business across Central Asian markets.
The tangible results of previous exhibitions already demonstrate the potential of such business encounters. According to the organizers, the fragrance brand Ahmed Al Maghribi established direct contacts with distributors during Beautyworld 2025, laying the groundwork for its entry into the Uzbek market.
For beauty industry professionals, the exhibition offers equally valuable opportunities: discovering international innovations, equipment, and products, exchanging knowledge, and expanding professional networks.
Beautyworld Tashkent 2026 continues to build on this concept, bringing together commercial opportunities, professional education, and international collaboration. For companies, it provides a gateway to new markets; for industry professionals, it offers insight into the direction in which the modern beauty industry is evolving.
Beautyworld Tashkent 2026 will take place from November 19 to 21 at the Central Asian Expo (CAEx) exhibition center in Tashkent, Uzbekistan.
Official website: https://beautyworld.uz/
Instagram: @beautyworld_uz
Among the announced speakers at Beauty Pro Day is Zara Yuldasheva, whose professional journey and perspective on the development of the permanent makeup industry were previously featured in a dedicated PULSE PMU article. To learn more about her experience, artistry, and professional philosophy, read our interview with Zara Yuldasheva.
Editor's Note: This article was prepared by the PULSE PMU editorial team based on official information and comments provided by the organizers of Beautyworld Tashkent. The event program and lineup of participants are subject to change.
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Publication date: October 30, 2026
By Sergey Yakovlev
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